How AWeber Works: From Signup Form to Automated Follow-Up
At a high level, AWeber connects subscriber capture, email creation, automation and measurement. A typical workflow begins with a form or landing page and ends with targeted broadcasts or automated follow-up.
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1. Capture a subscriber
Use a signup form, landing page or connected integration to add a subscriber with the appropriate permission and list context.
2. Organize the contact
Lists, tags and segments help you organize subscribers so future messages can match their interests or behavior.
3. Send or automate
Create a newsletter for a scheduled broadcast or build an automation that responds to a trigger or sequence.
4. Measure
Use available analytics to review subscriber and message performance, then improve subject lines, content, targeting and cadence.
5. Extend the workflow
Connect ecommerce or third-party tools when your customer journey needs purchase data, a website event or another business system.
Last reviewed: August 30, 2026